intu app promo
I had to create a promotional video for the launch of intu app. For this project I commissioned a freelancer with strong knowledge in After Effects. Before briefing her, I walked through the app and interviewed stakeholders to understand what we need to say about the app. Then I worked closely with our copywriter to get a script and mentored our junior designer to create a storyboard. When the script and the storyboard where signed off by stakeholders, I briefed the freelancer. Following her request, I used Sketch to create and provide the screens and assets she required. Once she delivered the first draft, I reviewed and sent her feedback.